FitBug Launch

FitBug launched in 2005 and were one of the first companies to enter the fitness tracker market.

Founded by former Management Consultant and fitness enthusiast Paul Landau with the early backing of the entrepreneurs behind Holmes Place International (Allan Fisher) and LA Fitness (David Turner) plus a team of experts at the helm including Fergus Kee (previously Managing Director of BUPA, who was appointed Executive Chairman in 2011, Fitbug has the knowledge and experience to help you reach your goals.

Fitbug wanted to launch their product in Ireland and Andy O’Donoghue from Beaumex led the initiative in the Irish market with a broad geographic product launch, focussed on three key products; the FitBug Orb, the WoW Bluetooth smart-scales and most recently FitBug’s revolutionary health & wellbeing plan KiK. FitBug products were featured across a number of television and radio programs, with give-aways, reviews as well as significant in-store and social audience promotion leading to unprecedented consumer engagement.

FitBug is available nationwide at stores like Tesco, Heaton’s Sportsworld, SuperValu and leading pharmacies like Sam McAuley.



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